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Fox Chase Cancer Center Specialists Offer Their Expertise Via The Internet; Breast Cancer Doctors Become First To Do Webcast As Treatment Team

PHILADELPHIA (October 19, 1999) -- A nationally renowned team of breast cancer doctors from Fox Chase Cancer Center has assembled to offer the first-known patient-directed roundtable discussion of comprehensive breast cancer treatment on the World Wide Web. The webcast premieres tonight, Oct. 19th, at 7 p.m.ET on www.alphacancer.com. A medical oncologist, radiation oncologist, surgical oncologist and plastic surgeon put forth practical and professional advice about breast cancer treatment in understandable terms. After the initial broadcast, the program will be available on-demand to viewers at the same website address.

The webcast was coordinated by the Coalition of National Cancer Cooperative Groups in partnership with OmegaMed, Inc., a medical education company, and produced by Healthology.com, an on-line health content developer.

The webcast is designed to help guide a patient's expectations from the time that she is diagnosed to after-treatment care. Marty Moss-Coane, a popular Philadelphia radio talk-show host, moderates the two part webcast titled, "Treating Breast Cancer: What's the Right Approach for You" (Part 1) and "After Mastectomy: Practical Guidelines for the Post-operative Period and Beyond" (Part 2). Moss-Coane is joined by Fox Chase breast cancer specialists: Lori Goldstein, M.D., medical oncologist and director of the Breast Evaluation Center (B.E.C.) at Fox Chase; Barbara Fowble, M.D., clinical director of radiation oncology and Associate Director of the B.E.C.; Michael Torosian, M.D., clinical director of breast cancer research; and Joseph N. DiBello, Jr., M.D., a specialist in plastic and reconstructive breast surgery.

The Fox Chase team approach, or "multidisciplinary approach," to breast cancer is unique. During the webcast, the doctors explain how they collaborate with each other and their patients, discussing the influencing factors that lead this group of specialists to a breast cancer treatment recommendation.

In addition, frequently asked questions are addressed including types of biopsies, treatment options, mastectomy versus lumpectomy, treatment side effects, complementary care and life after a breast cancer diagnosis. Also, a thorough discussion about breast reconstruction is offered which examines implants versus tissue reconstruction, nipple reconstruction and timing of the reconstruction procedure.

"I think what you'll take away from this awesome discussion are three very important points," explains Karen C. Carter, spokeswoman for Fox Chase Cancer Center. "First, thousands of women are diagnosed with breast cancer every year, but every case is unique. As the Fox Chase doctors point out, no one should expect a woman to make a decision on the spot about treatment.

"Secondly, a multidisciplinary approach to treatment gives a woman quite an advantage. It's an incredibly comprehensive way for doctors to evaluate a patient.

"And finally, breast cancer reconstruction can help a woman meet her goals and expectations if she has to have a mastectomy. Here again, there are many options to be weighed with the doctor."

The specialists also offer a personal approach to questions, offer opinions and interpretations of new research and provide examples from their own practice as it relates to the changing frontier of breast cancer treatment.

In addition to appearing on the educational site of the Coalition of National Cancer Cooperative Groups, the webcast will be part of a breast cancer educational effort by The Health Network (www.TheHealthNetwork.com) which includes a live on-line breast cancer surgery and reconstruction on Wednesday, October 20th.

The webcast is not meant to provide individuals with a diagnosis or treatment, but is intended for educational and informational purposes only. This webcast should not be used as a substitute for medical advice, and the Coalition strongly recommends discussing this information with a qualified physician.

The Coalition was formed in November 1997 by the foundations of seven Cooperative Groups sponsored by the National Cancer Institute. Over the last 25 years, studies sponsored by the Cooperative Groups have been responsible for most of the major advances in cancer treatment.

The Coalition's founding members include the foundations associated with: the American College of Surgeons Oncology Group (ACoSOG); the Cancer and Leukemia Group B (CALGB); the Eastern Cooperative Oncology Group (ECOG); the North Central Cancer Treatment Group (NCCTG); the National Surgical Adjuvant Breast and Bowel Project (NSABP); the Pediatric Oncology Group (POG); and the Radiation Therapy Oncology Group (RTOG). The Coalition web site can be visited at http://www.cancertrialshelp.org.

Healthology.com is a New York based online health media company. By utilizing its extensive network of health professionals, Healthology develops high quality, online health content on a variety of health and medical topics. Healthology is a leading producer of streaming audio and video webcast programming that is broadcast live and on-demand and provides consumers with direct access to top medical experts. Healthology's content is distributed by a number of distribution partners, including leading websites, health portals, streaming media portals, and other popular online destinations.

Fox Chase Cancer Center is one of 36 National Cancer Institute-designated comprehensive cancer centers in the nation. Fox Chase activities include basic and clinical research; prevention, detection, and treatment of cancer; and community outreach programs.


Fox Chase Cancer Center, part of the Temple University Health System, is one of the leading cancer research and treatment centers in the United States. Founded in 1904 in Philadelphia as one of the nation’s first cancer hospitals, Fox Chase was also among the first institutions to be designated a National Cancer Institute Comprehensive Cancer Center in 1974. Fox Chase researchers have won the highest awards in their fields, including two Nobel Prizes. Fox Chase physicians are also routinely recognized in national rankings, and the Center’s nursing program has received the Magnet recognition for excellence four consecutive times. Today, Fox Chase conducts a broad array of nationally competitive basic, translational, and clinical research, with special programs in cancer prevention, detection, survivorship, and community outreach.  For more information, call 1-888-FOX CHASE or (1-888-369-2427).

Media inquiries only, please contact Diana Quattrone at 215-728-7784.

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